{"id":9117,"date":"2022-09-20T10:08:00","date_gmt":"2022-09-20T10:08:00","guid":{"rendered":"https:\/\/staging.online-marketing.amsterdam\/?page_id=9117"},"modified":"2025-09-20T10:24:19","modified_gmt":"2025-09-20T10:24:19","slug":"nikkie-omnichannel-strategie","status":"publish","type":"page","link":"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/nikkie-omnichannel-strategie\/","title":{"rendered":"Fashion powerhouse with a future-proof omnichannel strategy"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">The Dutch fashion brand NIKKIE, known for Nikkie Plessen&#8217;s collections, has quickly developed into an international fashion powerhouse. With the growth of labels such as NIKKIE, NIK&amp;NIK and FIFTH HOUSE, the need for a scalable and future-proof digital ecosystem arose. Together with our specialized partners in e-commerce and order management, we guided NIKKIE&#8217;s digital transformation. From webshops and omnichannel strategy to advertising and marketing automation.   <\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-het-vraagstuk\">The issue<\/h3>\n\n<p class=\"wp-block-paragraph\">How do you ensure that a fashion brand with international ambitions is not only highly visible online, but also operates operationally future-proof? The challenges lay in multiple areas: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Multi-brand and multi-country integration.<\/li>\n\n\n\n<li><strong>Link with order management<\/strong>: for smooth logistics and inventory management.<\/li>\n\n\n\n<li><strong>Minimal Viable Product roadmap<\/strong>: live quickly, but flexibly expandable.<\/li>\n\n\n\n<li><strong>Omnichannel transition<\/strong>: from traditional retail to an integrated brand experience in-store and online.<\/li>\n<\/ul>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-onze-rol\">Our role<\/h3>\n\n<p class=\"wp-block-paragraph\">OMA took a strategic and executive role: we designed the digital roadmap, guided the implementation and ensured that all channels such as e-commerce, advertising, email and omnichannel reinforced each other.<\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-de-oplossing\">The solution<\/h3>\n\n<ol class=\"wp-block-list\">\n<li><strong>E-commerce platform<\/strong>\n<ul class=\"wp-block-list\">\n<li>Coordination of new webshops for NIKKIE, NIK&amp;NIK and FIFTH HOUSE on the leading Shopware platform.<\/li>\n\n\n\n<li>Integration of branding and UX design for a premium brand experience.<\/li>\n\n\n\n<li>Full interfacing with order management systems.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Omnichannel transition<\/strong>\n<ul class=\"wp-block-list\">\n<li>Implementation of a <strong>combination<\/strong>of online and physical retail through order picking and return handling in the brand stores.<\/li>\n\n\n\n<li>Consumers had free pickup, faster returns and access to a larger assortment.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Marketing automation<\/strong>\n<ul class=\"wp-block-list\">\n<li>Set up an <a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/social-media-advertising\/\">email marketing<\/a> program focused on customer segmentation: new customers, active customers, inactive customers and reactivation of lost customers.<\/li>\n\n\n\n<li>Fully automated campaigns with ROI in mind.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Online advertising<\/strong>\n<ul class=\"wp-block-list\">\n<li>Smart use of stock &amp; trend advertising, remarketing and branding campaigns.<\/li>\n\n\n\n<li>Result: doubling of online sales within a short time.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-gerealiseerde-onderdelen-en-diensten\">Components and services realized<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Digital strategy &amp; IT roadmap<\/li>\n\n\n\n<li>E-commerce development (Shopware)<\/li>\n\n\n\n<li>Omnichannel implementation (brand stores + online)<\/li>\n\n\n\n<li>Email marketing &amp; automation<\/li>\n\n\n\n<li>Online advertising &amp; performance campaigns<\/li>\n\n\n\n<li>Creative concepts and media buying<\/li>\n<\/ul>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-het-resultaat\">The result<\/h3>\n\n<p class=\"wp-block-paragraph\">The digital transformation enabled NIKKIE to operate as a fully-fledged omnichannel brand. The new web shops are scalable and internationally deployable, the omnichannel approach resulted in higher conversion and customer satisfaction, and the use of advertising and automation led to a doubling of online sales. <\/p>\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">NIKKIE is now more strongly positioned as a modern fashion brand with a digital infrastructure ready for further international growth. Do you also want to strengthen your brand with a future-proof omnichannel strategy? Feel free to contact us at <a href=\"mailto:contact@oma.amsterdam\">contact@oma.amsterdam<\/a> or call <a href=\"tel:+31202339175\">+3120 233 9175<\/a>  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With an omnichannel strategy, new e-commerce platforms, marketing automation and advertising, online sales doubled and the brand gained the digital infrastructure befitting an international fashion powerhouse.<\/p>\n","protected":false},"author":3,"featured_media":9124,"parent":6628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-case.php","meta":{"footnotes":""},"class_list":["post-9117","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How NIKKIE doubled online sales with omnichannel strategy<\/title>\n<meta name=\"description\" content=\"For NIKKIE, we realized an omnichannel transformation with new web shops, automation and advertising. Online sales doubled immediately.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion powerhouse with a future-proof omnichannel strategy\" \/>\n<meta property=\"og:description\" content=\"For NIKKIE, we realized an omnichannel transformation with new web shops, automation and advertising. Online sales doubled immediately.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/nikkie-omnichannel-strategie\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Marketing Amsterdam\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-20T10:24:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/NIKKIE-Fashion-Show.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1336\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/nikkie-omnichannel-strategie\/\",\"url\":\"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/nikkie-omnichannel-strategie\/\",\"name\":\"How NIKKIE doubled online sales with omnichannel strategy\",\"isPartOf\":{\"@id\":\"https:\/\/staging.online-marketing.amsterdam\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/nikkie-omnichannel-strategie\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/nikkie-omnichannel-strategie\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/NIKKIE-Fashion-Show.jpg\",\"datePublished\":\"2022-09-20T10:08:00+00:00\",\"dateModified\":\"2025-09-20T10:24:19+00:00\",\"description\":\"For NIKKIE, we realized an omnichannel transformation with new web shops, automation and advertising. Online sales doubled immediately.\",\"breadcrumb\":{\"@id\":\"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/nikkie-omnichannel-strategie\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/nikkie-omnichannel-strategie\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/nikkie-omnichannel-strategie\/#primaryimage\",\"url\":\"https:\/\/staging.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/NIKKIE-Fashion-Show.jpg\",\"contentUrl\":\"https:\/\/staging.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/NIKKIE-Fashion-Show.jpg\",\"width\":1336,\"height\":800,\"caption\":\"NIKKIE Fashion Show\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/nikkie-omnichannel-strategie\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Our approach in action\",\"item\":\"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fashion powerhouse with a future-proof omnichannel strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.online-marketing.amsterdam\/en\/#website\",\"url\":\"https:\/\/staging.online-marketing.amsterdam\/en\/\",\"name\":\"Online Marketing Amsterdam\",\"description\":\"Voor resultaatgerichte online marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.online-marketing.amsterdam\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How NIKKIE doubled online sales with omnichannel strategy","description":"For NIKKIE, we realized an omnichannel transformation with new web shops, automation and advertising. Online sales doubled immediately.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Fashion powerhouse with a future-proof omnichannel strategy","og_description":"For NIKKIE, we realized an omnichannel transformation with new web shops, automation and advertising. Online sales doubled immediately.","og_url":"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/nikkie-omnichannel-strategie\/","og_site_name":"Online Marketing Amsterdam","article_modified_time":"2025-09-20T10:24:19+00:00","og_image":[{"width":1336,"height":800,"url":"https:\/\/staging.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/NIKKIE-Fashion-Show.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/nikkie-omnichannel-strategie\/","url":"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/nikkie-omnichannel-strategie\/","name":"How NIKKIE doubled online sales with omnichannel strategy","isPartOf":{"@id":"https:\/\/staging.online-marketing.amsterdam\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/nikkie-omnichannel-strategie\/#primaryimage"},"image":{"@id":"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/nikkie-omnichannel-strategie\/#primaryimage"},"thumbnailUrl":"https:\/\/staging.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/NIKKIE-Fashion-Show.jpg","datePublished":"2022-09-20T10:08:00+00:00","dateModified":"2025-09-20T10:24:19+00:00","description":"For NIKKIE, we realized an omnichannel transformation with new web shops, automation and advertising. Online sales doubled immediately.","breadcrumb":{"@id":"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/nikkie-omnichannel-strategie\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.online-marketing.amsterdam\/en\/cases\/nikkie-omnichannel-strategie\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/nikkie-omnichannel-strategie\/#primaryimage","url":"https:\/\/staging.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/NIKKIE-Fashion-Show.jpg","contentUrl":"https:\/\/staging.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/NIKKIE-Fashion-Show.jpg","width":1336,"height":800,"caption":"NIKKIE Fashion Show"},{"@type":"BreadcrumbList","@id":"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/nikkie-omnichannel-strategie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Our approach in action","item":"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/"},{"@type":"ListItem","position":2,"name":"Fashion powerhouse with a future-proof omnichannel strategy"}]},{"@type":"WebSite","@id":"https:\/\/staging.online-marketing.amsterdam\/en\/#website","url":"https:\/\/staging.online-marketing.amsterdam\/en\/","name":"Online Marketing Amsterdam","description":"Voor resultaatgerichte online marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.online-marketing.amsterdam\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/staging.online-marketing.amsterdam\/en\/wp-json\/wp\/v2\/pages\/9117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.online-marketing.amsterdam\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/staging.online-marketing.amsterdam\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/staging.online-marketing.amsterdam\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.online-marketing.amsterdam\/en\/wp-json\/wp\/v2\/comments?post=9117"}],"version-history":[{"count":3,"href":"https:\/\/staging.online-marketing.amsterdam\/en\/wp-json\/wp\/v2\/pages\/9117\/revisions"}],"predecessor-version":[{"id":9132,"href":"https:\/\/staging.online-marketing.amsterdam\/en\/wp-json\/wp\/v2\/pages\/9117\/revisions\/9132"}],"up":[{"embeddable":true,"href":"https:\/\/staging.online-marketing.amsterdam\/en\/wp-json\/wp\/v2\/pages\/6628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.online-marketing.amsterdam\/en\/wp-json\/wp\/v2\/media\/9124"}],"wp:attachment":[{"href":"https:\/\/staging.online-marketing.amsterdam\/en\/wp-json\/wp\/v2\/media?parent=9117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}