{"id":9112,"date":"2019-09-20T08:06:00","date_gmt":"2019-09-20T08:06:00","guid":{"rendered":"https:\/\/staging.online-marketing.amsterdam\/cases\/dartdiscounter-e-commerce-en-branding\/"},"modified":"2025-09-20T09:09:55","modified_gmt":"2025-09-20T09:09:55","slug":"dartdiscounter-e-commerce-en-branding","status":"publish","type":"page","link":"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/dartdiscounter-e-commerce-en-branding\/","title":{"rendered":"From webshop to brand with persuasion"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/cases\/nikkie-omnichannel-strategie\/\">DartDiscounter<\/a>.nl has become the online platform for dart lovers. With more than 5,000 items in stock &#8211; from darts and dartboards to accessories &#8211; the shop is a fixture in the market. Yet in 2017 there was a major challenge: the existing webshop and brand image did not match the ambition to become the number one darts specialist in the Netherlands.  <\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-het-vraagstuk\">The issue<\/h3>\n\n<p class=\"wp-block-paragraph\">How do you take a discount web shop to the level of a strong brand that convinces in both conversion and brand experience?<\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-onze-rol\">Our role<\/h3>\n\n<p class=\"wp-block-paragraph\">We developed and realized the complete rebranding of DartDiscounter.nl. From strategy and concept to execution: a total project in which e-commerce, branding and performance marketing came together. <\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"928\" height=\"602\" src=\"https:\/\/staging.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/dutchdarts.jpg\" alt=\"\" class=\"wp-image-9096\" srcset=\"https:\/\/staging.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/dutchdarts.jpg 928w, https:\/\/staging.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/dutchdarts-300x195.jpg 300w, https:\/\/staging.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/dutchdarts-768x498.jpg 768w\" sizes=\"auto, (max-width: 928px) 100vw, 928px\" \/><\/figure>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-de-oplossing\">The solution<\/h3>\n\n<p class=\"wp-block-paragraph\">The rebranding began with the development of a new e-commerce platform, including redesign and improved user interface. We also built our own brand proposition (Dutch Darts) that underscored the professionalism and affordability of the brand.<br\/>In parallel, various marketing channels were deployed and optimized: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO &amp; SEA<\/strong> &#8211; Structural improvements in content and technology, combined with smart campaigns through Google Ads, remarketing (RLSA) and Customer Match.<\/li>\n\n\n\n<li><strong>Social marketing<\/strong> &#8211; Large peak moments around tournaments were leveraged with campaigns and Facebook apps, which exploded reach and engagement. A single post reached more than 250,000 people and generated more than 7,000 comments. <\/li>\n\n\n\n<li><strong>Email marketing<\/strong> &#8211; Personalized action mailings, tailored to preferences and click behavior, replaced the traditional batch-and-blast approach.<\/li>\n\n\n\n<li><strong>Branding &amp; corporate identity<\/strong> &#8211; New visual identity, headers, social creatives and action mechanisms that made the brand recognizable and distinctive.<\/li>\n<\/ul>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-gerealiseerde-onderdelen-en-diensten\">Components and services realized<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/services\/e-commerce-and-platforms\/e-commerce-strategy\/\">E-commerce<\/a> <a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/services\/development-and-technology\/web-development\/\">platform development<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/services\/seo-search-engine-marketing\/seo-search-engine-optimization\/\">SEO<\/a> &amp; <a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/search-engine-advertising\/\">SEA<\/a> <a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/\">campaigns<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/services\/marketing\/social-media-marketing\/\">Social marketing<\/a> &amp; <a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/services\/development-and-technology\/application-development\/\">Facebook apps<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/services\/marketing-automation-and-tooling\/email-marketing\/\">Email marketing<\/a> &amp; automation<\/li>\n\n\n\n<li><a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/services\/digital-innovation\/digital-transformation\/\">Creative concepts<\/a> and <a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/services\/brand-and-positioning\/brand-identity-2\/\">corporate identity development<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/media-buying\/\">Media buying and production<\/a><\/li>\n<\/ul>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/staging.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/dartdiscounter-website-ftr-1024x503.jpg\" alt=\"\" class=\"wp-image-9108\" srcset=\"https:\/\/staging.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/dartdiscounter-website-ftr-1024x503.jpg 1024w, https:\/\/staging.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/dartdiscounter-website-ftr-300x147.jpg 300w, https:\/\/staging.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/dartdiscounter-website-ftr-768x377.jpg 768w, https:\/\/staging.online-marketing.amsterdam\/wp-content\/uploads\/2025\/09\/dartdiscounter-website-ftr.jpg 1217w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"h-het-resultaat\">The result<\/h3>\n\n<p class=\"wp-block-paragraph\">The results were immediately visible: within six months the number of transactions doubled, sales grew to over <strong>\u20ac 600,000<\/strong> and DartDiscounter.nl became the recognizable platform for dart fans. With Dutch Darts, a strong sub-brand was also introduced that gave conviction to the entire proposition. <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">Want to grow your e-commerce platform with strong branding, smart campaigns and proven results? Then <a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/contact\/\">contact<\/a> us at <a href=\"mailto:contact@oma.amsterdam\">contact@oma.amsterdam<\/a> or call <a href=\"tel:+3120233%209175\">+3120 233 9175<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>DartDiscounter grew from webshop to brand. With a new platform, strong brand proposition and smart online marketing, transactions doubled in six months. <\/p>\n","protected":false},"author":3,"featured_media":9094,"parent":6628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-case.php","meta":{"footnotes":""},"class_list":["post-9112","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DartDiscounter doubled in sales with e-commerce and branding<\/title>\n<meta name=\"description\" content=\"DartDiscounter doubled transactions in 6 months with new e-commerce platform, brand proposition and smart online marketing.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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