{"id":7728,"date":"2025-07-03T23:00:26","date_gmt":"2025-07-03T23:00:26","guid":{"rendered":"https:\/\/staging.online-marketing.amsterdam\/services\/icp-and-segmentation\/segmentatie-op-doelgroepniveau\/"},"modified":"2025-08-15T09:23:34","modified_gmt":"2025-08-15T09:23:34","slug":"audience-level-segmentation","status":"publish","type":"page","link":"https:\/\/staging.online-marketing.amsterdam\/en\/services\/icp-and-segmentation\/audience-level-segmentation\/","title":{"rendered":"Audience-level segmentation"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-audience-level-segmentation-increases-your-marketing-impact\">Audience-level segmentation increases your marketing impact<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls loop poster=\"https:\/\/staging.online-marketing.amsterdam\/wp-content\/uploads\/2025\/08\/segmentatie-vid.jpg\" src=\"https:\/\/omaamsterdam.b-cdn.net\/onlinemarketingamsterdam-over.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-segmentation-at-the-audience-level\">About segmentation at the audience level<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Segmentation is the process by which a company divides its market into different segments, or specific groups of customers with similar characteristics. Each market segment consists of a group of consumers who have shared characteristics. By segmenting the market, companies can more effectively target their marketing efforts to homogeneous groups of customers who share similar needs, behaviors and interests. This leads to a concentrated marketing approach that ensures higher relevance and better results.   <\/p>\n\n\n<div class=\"diensten-mobile-sidebar\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Segmentation helps organizations distinguish different groups of customers based on various segmentation criteria, such as demographic segmentation, geographic segmentation, psychographic segmentation and behavioral segmentation. This involves dividing the market into market segments, with each group of consumers having unique needs. For example, demographic segmentation looks at age, gender, income, marital status and education level, while geographic segmentation divides the market along geographic boundaries such as region, city or country. Psychographic segmentation focuses on person characteristics such as personality, lifestyle and interests.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By identifying and understanding these different segments, a company can identify the needs of each market segment. Identifying this need is essential for developing relevant marketing and communication messages that address the specific wants and needs of each group of customers. This results in more effective communication and higher customer satisfaction.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-power-of-segmentation-at-the-audience-level\">The Power of segmentation at the audience level<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Target-level segmentation means dividing your entire market into different groups of consumers who are homogeneous in their characteristics and behavior. This makes it possible to develop a targeted marketing strategy for each segment and implement the right marketing mix. Segmenting allows you, for example, to target one segment with a specific product offering, giving you a competitive advantage and increasing sales. Understanding the positioning of your products relative to competitors is also an effective way to serve a unique market segment and clearly differentiate your brand.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Market segmentation is a dynamic process that should be reviewed regularly, especially given changing market conditions and evolving customer needs. Segmentation helps companies respond flexibly to these changes and adjust their positioning. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-to-expect\">What to expect:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analysis of existing customer and market data to identify logical segments<\/li>\n\n\n\n<li>Classification based on demographic, geographic, psychographic and behavioral characteristics<\/li>\n\n\n\n<li>Application of segmentation to both B2B and B2C markets<\/li>\n\n\n\n<li>Advice on targeted marketing strategies by segment<\/li>\n\n\n\n<li>Integration of segmentation into campaigns, CRM and <a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/services\/strategy-and-consultancy\/marketing-strategy\/\">marketing automation<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-sample-applications\">Sample applications<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Targeted email campaigns by segment<\/li>\n\n\n\n<li>Specific <a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/social-media-advertising\/\">LinkedIn<\/a> and <a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/google-ads\/\">Google Ads<\/a> targeting<\/li>\n\n\n\n<li>Content creation tailored to different customer types<\/li>\n\n\n\n<li>Regional marketing campaigns<\/li>\n\n\n\n<li>Sales prioritization on high-value segments<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Our working method<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Data collection:<\/strong> We collect and analyze customer and market data from various sources such as CRM systems, marketing tools and external data sources.<\/li>\n\n\n\n<li><strong>Defining segments:<\/strong> Based on the collected data, we define the main segmentation criteria and identify different groups of customers. This involves determining the distribution of customers among the various segments, for example, based on income, occupation, education and social class. <\/li>\n\n\n\n<li><strong>Create profile descriptions:<\/strong> Each segment gets a clear description with characteristics, needs and buying motives.<\/li>\n\n\n\n<li><strong>Strategy development:<\/strong> We develop targeted marketing and sales strategies that address the specifics of each segment.<\/li>\n\n\n\n<li><strong>Evaluation and optimization:<\/strong> Segmentation is regularly evaluated and adjusted to changing market conditions and new insights.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-importance-of-segmentation-the-key-to-successful-market-segmentation\">The importance of segmentation: the key to successful market segmentation<\/h2>\n\n\n\n<div class=\"wp-block-oma2-text-expand text-expand-block\"><div class=\"text-expand-wrapper\">\n<p class=\"wp-block-paragraph\">Segmentation is an indispensable part of any effective marketing strategy. By dividing your market into clear segments, you can communicate and respond to the specific needs of different groups of customers in a more targeted way. This not only makes your marketing efforts more effective, but also ensures better customer satisfaction and higher sales.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is segmentation and why is it important?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Segmentation means dividing the overall market into smaller, homogeneous groups of customers who share similar characteristics, needs and behaviors. This allows companies to better tailor their marketing messages and product offerings to these specific groups, leading to more effective communication and higher customer satisfaction. Without segmentation, targeting is difficult and you run the risk of missing many potential customers with a general message.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Geographic segmentation: responding to location and environment<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most commonly used forms of segmentation is geographic segmentation. This involves dividing the market based on geographic boundaries such as country, region, city or even neighborhood. This is especially useful when consumers in different areas have different preferences, habits or needs. For example, a clothing brand may offer different collections in colder regions than in warmer areas. By applying geographic segmentation, you can better tailor your marketing messages and distribution channels to local conditions.    <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Demographic segmentation: characteristics that make a difference<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Demographic segmentation looks at measurable characteristics of the target audience such as age, gender, income, marital status and education level. These criteria are often easy to collect and give a clear picture of who your customers are. For example, young people respond differently to marketing than older people, and men sometimes have different preferences than women. By applying demographic segmentation, you can better match your product offerings and communications to these differences.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Segmentation criteria: the basis for successful segmentation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To segment a market effectively, it is essential to choose the right segmentation criteria. These criteria determine how you segment your target market and must be relevant, measurable, profitable and accessible. Common criteria include demographic, geographic, psychographic and behavioral criteria. Choosing the right criteria depends on your product, market and goals. A well-chosen set of segmentation criteria ensures that you create segments that are clearly distinguishable and to which you can effectively respond.    <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Market segmentation: a strategic process<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Market segmentation is a strategic process that begins with collecting data and analyzing your customer base. Then, based on the segmentation criteria, you determine which groups are most relevant and profitable to your business. By defining these segments, you can develop targeted marketing strategies that address the specific wants and needs of each segment. This increases the effectiveness of your marketing and helps you gain competitive advantage.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Psychographic segmentation: understanding lifestyle and personality<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Psychographic segmentation focuses on the psychographic criteria of your target audience, such as personality, lifestyle, values and interests. This goes deeper than demographics and provides insight into why customers make certain choices. By applying psychographic segmentation, you can create marketing messages that better resonate with your target audience&#8217;s emotions and motivations. This leads to stronger customer loyalty and higher conversions.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Psychographic criteria: the key to personal marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Psychographic criteria include characteristics such as attitudes, opinions, hobbies, and lifestyle choices. These criteria are often less easy to measure than demographic data, but provide valuable information to personalize your marketing. For example, a sports brand may target customers who have active lifestyles and value health. By using psychographic criteria, you can better tailor your communications and product development to your customers&#8217; deeper needs.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Segmentation criteria and their application<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The choice of segmentation criteria is crucial to the success of the segmentation process. The criteria must be relevant, measurable, profitable and accessible. Common criteria are:  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Demographic criteria:<\/strong> age, gender, income, marital status, education level and nationality.<\/li>\n\n\n\n<li><strong>Geographic criteria:<\/strong> region, country, city or district.<\/li>\n\n\n\n<li><strong>Psychographic criteria:<\/strong> personality, lifestyle, interests and values.<\/li>\n\n\n\n<li><strong>Behavioral criteria:<\/strong> frequency of use, loyalty, propensity to buy and consumer behavior.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Using market research to analyze these criteria gives a company a good idea of the different segments within its market. This insight makes it possible to determine appropriate positioning for each segment and target marketing efforts more effectively. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits of segmentation at the audience level<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Segmentation at the target group level offers several advantages. It makes marketing communications more effective by making messages more responsive to the specific needs of customer groups. Segmentation also helps companies understand and respond to the diversity within their market, allowing them to better address diverse needs and expectations. This leads to higher engagement, more conversions and better customer loyalty. In addition, segmentation allows for more efficient use of the marketing budget, as resources are focused on the most profitable potential customers.    <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By differentiating between different segments, a company can also discover new opportunities and better align its product development with market demands. Segmentation also helps to identify and respond to changes in consumer behavior and market conditions in a timely manner. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The next step: targeted marketing and continuous optimization<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After determining your market segments and choosing the right segmentation criteria, the next step is to develop targeted marketing strategies for each segment. This means tailoring your marketing mix &#8211; product, price, promotion and place &#8211; to the specifics of each segment. It is also important to regularly evaluate your segmentation and adapt it to changing market conditions and customer needs. This continuous optimization keeps you relevant and maintains your competitive advantage.   <\/p>\n<\/div><div class=\"expand-button-wrapper\"><button class=\"text-expand-button js-text-toggle\" type=\"button\" aria-expanded=\"false\"><\/button><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-reviews\"><br>Reviews<br><\/h4>\n\n\n<div class=\"rpi\" style=\"--slider-head-card-br: none; --slider-btn-size: 1.3em; --slider-btn-color: #575757; --head-card-br: none; --head-card-shadow: none; --head-star-color: #000000; --head-scale-color: #5c5c5c; --head-card-bg-color: #f0f0f0; --star-color: #000000; --name-color: #2e2e2e; --card-bg-color: #ffffff; --card-br-color: #dedede; --name-fs: 16px; --img-size: 40px; --star-size: 0.85em; --meta-margin: 2.05em; --text-lines: 5; --reply-lines: 1; --card-br: 1px solid; --card-radius: 5px; --card-shadow: none; --card-bg: transparent; --card-color: #595959; --body-gap: 17px; --card-padding: 1.125em; --slider-act-dot-color: #525252; --slider-dot-size: 9px; --slider-dot-padding-top: 1.1em; --font-family: inherit; --head-flex-text-align: left; --card-gap: 21px; --left-margin: 0.85em;\" data-id=\"760\" data-opts='{&quot;layout&quot;:&quot;list&quot;,&quot;style_style&quot;:&quot;7&quot;,&quot;style_stars&quot;:&quot;2&quot;,&quot;style_ava&quot;:&quot;1&quot;,&quot;head_logo&quot;:&quot;0&quot;,&quot;style_logo&quot;:&quot;0&quot;,&quot;pagination&quot;:&quot;5&quot;,&quot;text_size&quot;:&quot;200&quot;,&quot;hide_avatar&quot;:&quot;&quot;,&quot;hide_name&quot;:&quot;&quot;,&quot;disable_review_time&quot;:&quot;1&quot;,&quot;disable_user_link&quot;:&quot;1&quot;,&quot;disable_google_link&quot;:&quot;&quot;,&quot;open_link&quot;:&quot;1&quot;,&quot;nofollow_link&quot;:&quot;1&quot;,&quot;lazy_load_img&quot;:&quot;1&quot;,&quot;time_format&quot;:&quot;&quot;,&quot;breakpoints&quot;:&quot;3000:1&quot;,&quot;ajax_load&quot;:&quot;&quot;,&quot;trans&quot;:{&quot;read more&quot;:&quot;read more&quot;,&quot;review us on&quot;:&quot;review us on&quot;,&quot;See all reviews&quot;:&quot;See all reviews&quot;,&quot;More reviews&quot;:&quot;More reviews&quot;,&quot;Response from the owner&quot;:&quot;Response from the owner&quot;}}' data-exec=\"\"><div class=\"rpi-cnt rpi-col-m rpi-list\" data-opts='' style=\"visibility:var(--visible, hidden)\" ><div class=\"rpi-content rpi-content_top\"><div class=\"rpi-cards\" data-count=\"26\" data-offset=\"5\"><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocLmMFpt7o2bfCJWCL4X_vxBsyAKQhl2-75F2QOGXd98xk_Xaw=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/staging.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/staging.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Eric Wiesmeier<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Michael en Jasper zijn echt briljant! Mannen, dankjewel voor het hele proces van merkpositionering tot en met relaunch van onze website.<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjVLGEsaTGjGb6soKllstVcIyjj4ndZX-v-KPcDz6pZzpoWRV7lK=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/staging.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/staging.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">SIRIUS VISION Film Productions<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Wij werken inmiddels al enkele jaren samen met Michael van <a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/services\/marketing\/online-marketing\/\">Online Marketing<\/a> Amsterdam en die samenwerking bevalt uitstekend. OMA is een partij die echt luistert naar wat je nodig hebt, met slimme, creatieve oplossingen komt en altijd snel en flexibel inspeelt op onze vragen.<br \/><br \/>Wat we bijzonder waarderen, is het meedenken op strategisch niveau gecombineerd met een hands-on mentaliteit. Geen standaardoplossingen, maar aanpakken die passen bij de doelstellingen en doelgroep. Dankzij hun expertise in online marketing weten ze altijd een stap extra te zetten.<br \/><br \/>Kortom: een betrouwbare partner die snapt wat er nodig is om online resultaat te behalen \u00e9n dat\u00a0ook\u00a0waarmaakt.<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocLDMdnOgQ3FwMrTMonQ7eoT42psqSMdzMKUixrToa_nDTGXzQ=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/staging.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/staging.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Merel de Deugd<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Het samenwerken met Michael is heel prettig, persoonlijk maar ook heel professioneel. Michael heeft veel kennis van zaken, denkt met de klant mee en staat altijd 'aan'. Waardoor hij betrouwbaar is en je op hem kunt bouwen. Normaals dank voor de samenwerking en we zullen de 'vlokfeesten' missen.<br \/>Team PlanB Media (Bert, Liesbeth en Merel)<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjVL69tBzoT0YIOpUCK3GTjtZjogwVwZzr6fJvz9gKeqq5w_cRE=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/staging.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/staging.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Joep Gravemaker<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Een bureau dat naar je luistert en alles tot in de puntjes voor je uitwerkt en vakwerk levert. Wij werken nu een paar maanden samen en het voelt alsof het altijd al zo geweest is!<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocII7rJrXA3Moyin9odzmYvu9D2atH97B1DN3EjReUtptSzlnQ=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/staging.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/staging.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">brigitte roodveldt<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\"><\/div><\/div><\/div><\/div><\/div><div style=\"text-align:center\"><a href=\"#\" class=\"rpi-url\">More reviews<\/a><\/div><\/div><\/div><span class=\"rpi-hide\" style=\"display:none\"><style>.rpi-stars[data-rating]::before,.rpi-star:first-child[data-rating]::before{content:attr(data-rating);color:var(--star-color);font-size:var(--head-grade-fs);font-weight:var(--head-grade-weight,900)}<\/style><\/span><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" onload=\"(function(el) { window.brb_vars=window.brb_vars||{ajaxurl:'https:\/\/staging.online-marketing.amsterdam\/wp-admin\/admin-ajax.php'}; var t = setInterval(function() {if (window.RichPlugins && !el.getAttribute('data-exec')) { let l = 'list'; RichPlugins.init(el); clearInterval(t) }}, 200)})(this.closest('.rpi'))\" width=\"1\" height=\"1\" style=\"display:none\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Audience-level segmentation makes marketing more effective by breaking down your target audience into clear, valuable groups. With targeted campaigns and relevant content, you increase the likelihood of conversion and build stronger customer relationships. <\/p>\n","protected":false},"author":2,"featured_media":7720,"parent":740,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-dienst.php","meta":{"footnotes":""},"class_list":["post-7728","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Audience-level segmentation - Online Marketing Amsterdam<\/title>\n<meta name=\"description\" content=\"Reach the right customers with audience-level segmentation. 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