{"id":7570,"date":"2025-08-13T06:01:02","date_gmt":"2025-08-13T06:01:02","guid":{"rendered":"https:\/\/staging.online-marketing.amsterdam\/?page_id=7570"},"modified":"2025-08-13T06:13:22","modified_gmt":"2025-08-13T06:13:22","slug":"digital-strategy","status":"publish","type":"page","link":"https:\/\/staging.online-marketing.amsterdam\/en\/services\/strategy-and-consultancy\/digital-strategy\/","title":{"rendered":"Digital strategy"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-digital-strategy-is-the-roadmap-to-online-success-in-the-digital-age\">Digital strategy is the roadmap to online success in the digital age<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls loop poster=\"https:\/\/staging.online-marketing.amsterdam\/wp-content\/uploads\/2025\/08\/digitale-strategie-vid.jpg\" src=\"https:\/\/omaamsterdam.b-cdn.net\/onlinemarketingamsterdam-over.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-on-digital-strategy-and-digital-transformation\">On digital strategy and digital transformation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A digital strategy is the foundation for online growth and lasting customer relationships. OMA develops a future-proof plan that connects marketing, technology and customer experience. With a clear roadmap, measurable goals and continuous optimization, we ensure that your brand excels online.  <\/p>\n\n\n<div class=\"diensten-mobile-sidebar\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">It is essential to have a deep understanding of the digital technologies and new technology affecting the marketplace. At OMA, we help your organization with an integrated approach to digital transformation to ensure your brand remains digitally visible, relevant and distinctive. This digital strategy helps set the right priorities and deploy digital assets effectively, focused on achieving your organizational goals.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-description-of-digital-strategy-development-and-digital-maturity\">Description of digital strategy development and digital maturity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Developing a digital strategy means working together to determine how your organization will make the best use of digital channels, technology and content. We do this with a focus on creating the digital mindset within your organization necessary to embrace change. Our approach is future-oriented and takes into account the specific needs of your organization in this digital age. In this way, we ensure that your digital vision and strategy are connected and move with the developments in the digital field.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We analyze your organization&#8217;s current situation and map its <a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/services\/digital-innovation\/digital-transformation\/\">digital maturity<\/a>. This gives a good insight into the challenges and opportunities that digitalization offers. With these insights, we translate your business strategy into a practical and measurable digital strategy that helps to realize your goals and objectives.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-to-expect\">What to expect:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analysis of your current <a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/services\/marketing\/online-marketing\/\">online marketing<\/a> performance and digital presence<\/li>\n\n\n\n<li>Clear online marketing goals and KPIs<\/li>\n\n\n\n<li>Strategy for integration of digital channels and marketing technologies, including deployment of artificial intelligence<\/li>\n\n\n\n<li>Plan for content marketing, campaigns and conversion optimization<\/li>\n\n\n\n<li>Implementation advice with measurable results and focus on online security<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-sample-applications-or-types\">Sample applications or types:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital transformation plans<\/li>\n\n\n\n<li>E-commerce strategies<\/li>\n\n\n\n<li>Omnichannel marketing plans<\/li>\n\n\n\n<li>AI-driven personalization campaigns<\/li>\n\n\n\n<li>Digital brand and <a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/trends\/content-strategy-ai-search-engines\/\">content strategy<\/a><\/li>\n\n\n\n<li>Online lead generation and sales funnels<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-our-process-for-developing-and-implementing-digital-strategy-in-your-organization\">Our process for developing and implementing digital strategy in your organization<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Analysis &amp; Audit<\/strong> &#8211; We map your current digital landscape, including performance, channels and competition, focusing on technological and organizational aspects.<\/li>\n\n\n\n<li><strong>Objective &amp; roadmap<\/strong> &#8211; Together, we determine strategic goals and translate them into a practical digital roadmap that aligns with your organization and its digital future.<\/li>\n\n\n\n<li><strong>Strategy development<\/strong> &#8211; Integration of marketing channels, technology, new technologies and content into one cohesive plan that reinforces a digital mindset within your organization.<\/li>\n\n\n\n<li><strong>Implementation &amp; Activation<\/strong> &#8211; Support for implementation and adoption, ensuring a good balance between technology and human factors.<\/li>\n\n\n\n<li><strong>Optimization &amp; monitoring<\/strong> &#8211; Continuous optimization and progress monitoring based on data and market feedback to ensure your digital strategy stays in line with changing needs.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-a-digital-strategy-is-indispensable-for-a-digital-future\">Why a digital strategy is indispensable for a digital future<\/h2>\n\n\n\n<div class=\"wp-block-oma2-text-expand text-expand-block\"><div class=\"text-expand-wrapper\">\n<h3 class=\"wp-block-heading\">The rapid changes in the digital world<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The digital world is constantly changing at a rapid pace. New technologies and digital channels are constantly emerging, forcing organizations to be flexible and progressive. Without a clear digital strategy, it is difficult to effectively exploit these developments. A strong digital strategy helps your organization seize the opportunities in this digital world, minimize risks and gain a sustainable position in the market. Cybersecurity is also playing an increasingly important role in this, as the security of digital systems and data is crucial for customer trust and ensuring service continuity.    <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Understanding your organization&#8217;s current situation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before you can develop a digital strategy, it is essential to get a good picture of the current situation within your organization. This means analyzing existing digital channels, technologies, processes and digital maturity. This analysis creates a solid basis for making the right choices and setting priorities that meet the specific needs of your organization. Here it is important to look not only at the technical aspects, but also at the management and people within the organization, because successful digital transformation requires commitment and involvement from all layers.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The role of a digital strategy in today&#8217;s digital world<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Digital strategy is the plan by which your brand is purposefully, consistently and measurably positioned online. It ensures that all of your digital channels and technologies &#8211; from social media to <a href=\"https:\/\/staging.online-marketing.amsterdam\/en\/services\/advertising-and-campaigns\/social-media-advertising\/\">email marketing<\/a> to UX design to artificial intelligence &#8211; work together toward a single goal. Without a thoughtful digital strategy, you risk fragmented efforts, inefficient investments and missed opportunities in this digital age.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At a time when digitization and technological advancements are raging, a strong digital strategy will help your organization:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Staying ahead in the market and strengthening the digital future<\/li>\n\n\n\n<li>Smartly invest in the right channels and technologies<\/li>\n\n\n\n<li>Ensure consistent brand communication<\/li>\n\n\n\n<li>Make measurable adjustments based on data and progress<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, a good digital strategy helps optimize internal processes and encourage innovation within the organization. By deploying the right digital tools, employees can work more efficiently and customer service can be improved. This creates a culture of continuous improvement and innovation, which is essential to remain relevant in the digital age.  <\/p>\n<\/div><div class=\"expand-button-wrapper\"><button class=\"text-expand-button js-text-toggle\" type=\"button\" aria-expanded=\"false\"><\/button><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-reviews\"><br>Reviews<br><\/h4>\n\n\n<div class=\"rpi\" style=\"--slider-head-card-br: none; --slider-btn-size: 1.3em; --slider-btn-color: #575757; --head-card-br: none; --head-card-shadow: none; --head-star-color: #000000; --head-scale-color: #5c5c5c; --head-card-bg-color: #f0f0f0; --star-color: #000000; --name-color: #2e2e2e; --card-bg-color: #ffffff; --card-br-color: #dedede; --name-fs: 16px; --img-size: 40px; --star-size: 0.85em; --meta-margin: 2.05em; --text-lines: 5; --reply-lines: 1; --card-br: 1px solid; --card-radius: 5px; --card-shadow: none; --card-bg: transparent; --card-color: #595959; --body-gap: 17px; --card-padding: 1.125em; --slider-act-dot-color: #525252; --slider-dot-size: 9px; --slider-dot-padding-top: 1.1em; --font-family: inherit; --head-flex-text-align: left; --card-gap: 21px; --left-margin: 0.85em;\" data-id=\"760\" data-opts='{&quot;layout&quot;:&quot;list&quot;,&quot;style_style&quot;:&quot;7&quot;,&quot;style_stars&quot;:&quot;2&quot;,&quot;style_ava&quot;:&quot;1&quot;,&quot;head_logo&quot;:&quot;0&quot;,&quot;style_logo&quot;:&quot;0&quot;,&quot;pagination&quot;:&quot;5&quot;,&quot;text_size&quot;:&quot;200&quot;,&quot;hide_avatar&quot;:&quot;&quot;,&quot;hide_name&quot;:&quot;&quot;,&quot;disable_review_time&quot;:&quot;1&quot;,&quot;disable_user_link&quot;:&quot;1&quot;,&quot;disable_google_link&quot;:&quot;&quot;,&quot;open_link&quot;:&quot;1&quot;,&quot;nofollow_link&quot;:&quot;1&quot;,&quot;lazy_load_img&quot;:&quot;1&quot;,&quot;time_format&quot;:&quot;&quot;,&quot;breakpoints&quot;:&quot;3000:1&quot;,&quot;ajax_load&quot;:&quot;&quot;,&quot;trans&quot;:{&quot;read more&quot;:&quot;read more&quot;,&quot;review us on&quot;:&quot;review us on&quot;,&quot;See all reviews&quot;:&quot;See all reviews&quot;,&quot;More reviews&quot;:&quot;More reviews&quot;,&quot;Response from the owner&quot;:&quot;Response from the owner&quot;}}' data-exec=\"\"><div class=\"rpi-cnt rpi-col-m rpi-list\" data-opts='' style=\"visibility:var(--visible, hidden)\" ><div class=\"rpi-content rpi-content_top\"><div class=\"rpi-cards\" data-count=\"26\" data-offset=\"5\"><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjVHqq8VasptmfVySwAPKtk0OiOiVQ_f8d_PtE59F9p0zbOIHva9=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/staging.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/staging.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">bobbie hondeveld<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\"><\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjVLGEsaTGjGb6soKllstVcIyjj4ndZX-v-KPcDz6pZzpoWRV7lK=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/staging.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/staging.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">SIRIUS VISION Film Productions<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Wij werken inmiddels al enkele jaren samen met Michael van Online Marketing Amsterdam en die samenwerking bevalt uitstekend. OMA is een partij die echt luistert naar wat je nodig hebt, met slimme, creatieve oplossingen komt en altijd snel en flexibel inspeelt op onze vragen.<br \/><br \/>Wat we bijzonder waarderen, is het meedenken op strategisch niveau gecombineerd met een hands-on mentaliteit. Geen standaardoplossingen, maar aanpakken die passen bij de doelstellingen en doelgroep. Dankzij hun expertise in online marketing weten ze altijd een stap extra te zetten.<br \/><br \/>Kortom: een betrouwbare partner die snapt wat er nodig is om online resultaat te behalen \u00e9n dat\u00a0ook\u00a0waarmaakt.<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocLDMdnOgQ3FwMrTMonQ7eoT42psqSMdzMKUixrToa_nDTGXzQ=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/staging.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/staging.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Merel de Deugd<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Het samenwerken met Michael is heel prettig, persoonlijk maar ook heel professioneel. Michael heeft veel kennis van zaken, denkt met de klant mee en staat altijd 'aan'. Waardoor hij betrouwbaar is en je op hem kunt bouwen. Normaals dank voor de samenwerking en we zullen de 'vlokfeesten' missen.<br \/>Team PlanB Media (Bert, Liesbeth en Merel)<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjXFLkNcgu-cQVW22RFya-OWWY50iKGtEscrX_2DWcDBhJ9sReau=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/staging.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/staging.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Jona Bronkhorst<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">OMA is scherp en resultaatgericht. Ze combineren strategie, technologie en creativiteit op een no-nonsense manier, waardoor merken \u00e9cht impact maken. Als freelance creatief heb ik meerdere keren met hen gewerkt aan naamontwikkeling, design, themacampagnes en employer branding. Soepel in de samenwerking en fijne club. Aanrader!<\/div><\/div><\/div><\/div><div class=\"rpi-card rpi-avaborder-up\" data-provider=\"google\" data-rat=\"5\"><div class=\"rpi-card-inner\"><i class=\"\"><\/i><div class=\"rpi-flex\"><div class=\"rpi-img\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/a-\/ALV-UjV7rOQ_0UUbDqWW70zWtbtk-4DU742h1IjnGoMdM2hgsJTvvZ3o=s40-c-rp-mo-br100\" class=\"rpi-img\" loading=\"lazy\" width=\"40\" height=\"40\" alt=\"\" onerror=\"if(this.src!='https:\/\/staging.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png')this.src='https:\/\/staging.online-marketing.amsterdam\/wp-content\/plugins\/business-reviews-bundle\/assets\/img\/google_avatar.png';\"><\/div><div class=\"rpi-info\"><div class=\"rpi-name\">Kenzo<\/div><div class=\"rpi-stars\"><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><span class=\"rpi-star\"><\/span><\/div><\/div><\/div><div class=\"rpi-body rpi-normal-up__body\"><div class=\"rpi-text rpi-scroll\" tabindex=\"0\">Wij hebben via Online Marketing Amsterdam (oma) een grote Campagne opgezet met het oog op de personeelstekorten in de Beton en Bouwsector.<br \/>Michael en Jasper denken mee en bedienen hun klanten optimaal. Door hun creativiteit en bevlogenheid starten we binnenkort met een van de grootste online campagnes op het gebied van personeelsvoorziening. Nieuw en met de allernieuwste marketing technieken.<\/div><\/div><\/div><\/div><\/div><div style=\"text-align:center\"><a href=\"#\" class=\"rpi-url\">More reviews<\/a><\/div><\/div><\/div><span class=\"rpi-hide\" style=\"display:none\"><style>.rpi-stars[data-rating]::before,.rpi-star:first-child[data-rating]::before{content:attr(data-rating);color:var(--star-color);font-size:var(--head-grade-fs);font-weight:var(--head-grade-weight,900)}<\/style><\/span><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" onload=\"(function(el) { window.brb_vars=window.brb_vars||{ajaxurl:'https:\/\/staging.online-marketing.amsterdam\/wp-admin\/admin-ajax.php'}; var t = setInterval(function() {if (window.RichPlugins && !el.getAttribute('data-exec')) { let l = 'list'; RichPlugins.init(el); clearInterval(t) }}, 200)})(this.closest('.rpi'))\" width=\"1\" height=\"1\" style=\"display:none\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A digital strategy is the foundation for online growth and lasting customer relationships. OMA develops a future-proof plan that connects marketing, technology and customer experience. With a clear roadmap, measurable goals and continuous optimization, we ensure that your brand excels online.  <\/p>\n","protected":false},"author":3,"featured_media":7576,"parent":192,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-dienst.php","meta":{"footnotes":""},"class_list":["post-7570","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital strategy - Online Marketing Amsterdam<\/title>\n<meta name=\"description\" content=\"Get a future-proof digital strategy from OMA. 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